👋 

Michael Lee

Head of Design @ HVMN
hello@designwithlee.com (347) 757-0502

HVMN

Jan. 2017 – Present

Head of Design
Branding humans as the next platform.

• Rebrand: Nootrobox -> HVMN

• Creative & art direction: Managed creative strategy and direction. Lead a team of creatives including ui/ux, copywriters, researchers, and photographers and videographers.

  • 400% ROI on Ketone Ester launch campaign returns

  • Double digit % month over month email revenue growth

• Team building: Interviewing, hiring, and mentoring designers and building contractor network

• Design systems: designed and managed created of HVMN design system and component libraries

• Design culture: Implementing design processes across org

  • Creative briefs

  • Persona building

  • Workshops

  • Qualitative & quantitative research

• Launched Ketone Esters

  • HVMN Ketone Ester hit multi million in revenue and outperformed our previous main product Nootrobox within a year

  • Garnered large press interest from: Business Insider, Outside Magazine, Cycling Weekly, Inc, The Atlantic, GQ, New York Times and many others.

  • HVMN Ketone Esters are used by the world's best to improve performance including, many teams in Tour de France, NFL, Olympic teams, NHL, MLB, Lucy Charles, Conor McGregor, etc.

Originate

Jan. 2016 – Jan. 2017

Senior Designer
Worked as lead designer on high profile projects including Blackrock, Apple, and SV startups.

Blackrock:

• UI/UX

• Redesign of homepage and navigation system for Blackrock responsive web

Outcome:

• Blackrock had a refreshed look on their homepage, the information layout and structure was optimized, and their navigation was improved.
  

Apple:

• Originate was invited to explore the future of live music for . Our job was to pitch and present an original app concept for Apple Live.

Outcome:

• Our pitch was a semi-finalist, and got Originate on the map at Apple.
  

Bento:

• Originate was hired to solve a problem within in a leaky on-boarding flow at Bento. 

Outcome:

• High double digit conversion increse.

• The funnel was improved with better useability and cleaner explainations of value and steps. There were also gates to stop and reroute the wrong audiences from signing up.

• The process also created better awareness on who to target via ads.

Heighten

(acquired by LinkedIn)

Sep. 2012 – Sep. 2014

Lead Product Designer
The right data at the right time for salespeople on the go.

• UI/UX

• User Research: Qualitative & quantitative research

• Design culture: Implementing design processes across org

  • Persona building

  • Workshops

  • Design and release with speed 

Outcome:

• Tinker eventually gets rebranded to Heighten and acquired by LinkedIn