Apple Live
Case-Study & Pitch
Agency:
Originate
Role:
Designer
Co-concept
Motion Graphics
Case-Study
Presentation Design
Co-UI Design
Creative Director:
Nick Ruzhnikov
Client:
Apple
Originate was invited to explore the future of live music for Apple. Our job was to pitch and present an original app concept for Apple Live.
Outcome:
Our pitch was a semi finalist, and got Originate on the map at Apple.
Challenges
Digitally recreate the emotional journey found in traditional concerts and festivals
Design for all devices including, desktop, mobile, and tv
Problem
There is a massive demand for tickets for concerts and festivals around the world. Many leading concerts and festivals sell out within minutes after being announced, leaving millions of fans without an option to be there in person. In 2016, there were 20x more people who watched Coachella’s webcast than those who attended the event in person. The avg. time watched at 65 minutes.
“If you didn't catch YouTube's streaming Webcast of the Coachella music festival last weekend, you missed a chance to see the music world changing before your eyes.”
- CNET
Introducing the
concept of Origin
An app that connects you to the heartof live music around the world.
Motion Study
To capture and present the emotional feature journey behind the app we created a motion study.
Find concerts and festivals around the world.
Maybe you always wanted to checkout that one other concert across the seas.
Go backstage, feel closer to your favorite artists than ever before.
Get special access to backstage interviews and content.
Join the chat with your favorite artist backstage with Siri.
